Benny Gold, Brands, Inspiration, Links, Videos — November 12, 2011 5:21 pm

New Benny Gold tees, interviews and projects.

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Benny Gold’s

latest tees , video interviews  and projects.

With all the new product that we are releasing this season, the one of the pieces that I am most excited about is a collaboration with Jansport. The Jansport backpack is a piece of history and has been a part of my life since I was a kid. I am honored to have the opportunity to work with them on their signature series.

The bag will be releasing exclusively at our SF retail store later this month. I will get you a full look at the collaboration when it is released, until then enjoy this teaser video that we created for it.

A huge thank you to Seth Peterson, of Save Deth Productions, for creating the video!

Benny Gold for Mission Map Project from Agency Charlie on Vimeo.

Over the past few years a lot of business, people, art and personalities have moved into the Mission. Mike Giant and PPC has gotten together to highlight the things that we love about the neighborhood. The Mission Map Project consists of a hand drawn map, by Mike Giant (How cool is that!) and an accompanying video project by Agency Charlie.

Here is my sit down with them to discuss why we opened up our SF retail store in this particular neighborhood and how my life revolves around 4 Mission blocks.

I hope that it gives you a little insight into this amazing neighborhood. Check out the rest of the interviews here to see why this neighborhood is so special.

Thank you for including me!

New line Winter 2011:

Here is the first look at our new t-shirt offering for this season.

These shirts are now available in our SF Retail store and all of our authorized retailers.

Anyone remember our OG script size labels that were printed in our shirts years ago? This was before we could afford real woven neck labels. The design got reworked and made its way to the front of a shirt in this updated version.


Jeff Staple x Benny gold Collab : Outstanding!!

This season’s guest glider collaboration comes from Jeff Staple of Staple DesignReed Space in NYC. I have personally been inspired by his work and what he has built for a long time. Jeff has been on the forefront of streetwear for years, and we are honored to have him part of the line!


Love the Golden logo! amazing!!






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